Planning weddings: Endless variations on white and whimsical; roses and Baby’s Breath (Gypsophila), right?
Wrong! As one of London’s most well established florists, Hayford & Rhodes have done a lot of wedding planning.
Photo by Will Patrick Photogrpahy
“Wedding flowers and styles are constantly evolving, and that’s one of my favourite things about working with couples: Everyone’s ideas are different”, says Hayford & Rhodes' Managing Director Joanna Rhodes. “We look to all the creative industries for inspiration: Interior design, fashion and fine art all influence our work, and every year we see something new.”
Whilst the rest of us were gearing up for Christmas, our Wedding & Event Planners Ava Sangster and Rebecca Hammond were already planning weddings for 2018. We asked for their insider knowledge on what's hot for the new year.
Variations on Purple
2018 is going to be passionate for purple: Pantone’s highly influential colour of the year for 2018 is Ultra Violet, a purple with blue undertones that points to increased artistic expression. Read our take on Ultra Violet here.
Dulux’s colour of the year 2018 is Heart Wood; a light, creamy and earthy almost-but-not-quite lavender with tones of leather, clay and heather flowers. Martha Stewart suggests an intense purple colour palette is on the horizon, with darker flowers such as Anemones and Hydrangeas bringing texture, depth and drama.
Similar to the catwalk trends for Spring/ Summer 2018, we’re expecting to be working with a lot of Lavender, Lilac and purple Sweet Peas. View our visual guide to purple on our Pinterest.
Moving away from a wild, ‘undone’ look, flowers will be all about chunkiness and texture, with voluptuous arrangements of a wide variety of flowers based around a single colour range to bring drama. The less manicured look will still be popular – we’re not expecting anything too neat – and flowers will still be full of depth and movement. See some of our interpretations on the theme here.
Keeping It Local
From a food and drink perspective, our friends at top caterers Alison Price & Company are placing their bets on more craft beers and artisanal cocktails. “We love that the demand for locally brewed craft beers is on the up,’ says Alison Price & Company spokesperson Anna Peterson. “Similarly, there has been a real change from organic to local produce. Couples really want to incorporate locally grown produce into their menus.” We think this trend will also filter through to floral designs: Increasingly, brides and grooms are asking for locally sourced, seasonal flowers.
Vases are going to be big in 2018: Literally and figuratively, as these pictures show from one of our events. Elegant, striking and classic vases will be very much part of our designs. The style for 2017 saw collections of vases and little bud vases dotted around, but for the New Year, we’re looking forward to working with larger, unique vases that allow the flower displays to really stand out.