Whilst the Valentine’s Day bandwagon is groaning under the weight of all the tenuous links to romance – yes, Greggs, we’re looking at you – flowers are one of the few perennial remnants of the original meaning of Valentine’s Day.
St. Valentine, who was martyred by the Romans for marrying Christians in secret (and against the law), allegedly wrote a love letter on the eve of his execution, signing it ‘your Valentine’. The recipient planted a pink blossomed tree by his grave, and voila, connotations of hidden, anonymous love, writing love letters and pink blossom were forever anchored to St Valentine's Day.
Over 1,000 years of myths and legends - helped along the way by the likes of Chaucer and Shakespeare - have made February 14th a firm fixture in the diary to celebrate romance with flowers. If you're cynical about modern-day displays of affection; think Valentine's Day is commercial nonsense or just don't see the point, just send someone one of our bouquets, and then let us know if you still think romance is dead.
Click below to get 10% off all bouquet orders this Valentine's Day.
For the Hayford & Rhodes team, it's one of the busiest days of the year, but it also gives our floral design team the chance to work with some of our favourite flowers, producing some audaciously, unashamedly and outrageously floral bouquets. If you’re convinced that romance is dead, we think our Valentine’s Day range might just change your mind…
The ‘classic dozen’ (red roses, we're not talking doughnuts here, although our flowers and these doughnuts sound like a great to combination to us...) Ruby and Rosa bouquets are voluptuous and decadent; perfect for expressing deep feelings of heartfelt romantic love. Velvety Naomi Red roses are set against a bed of vibrant, fresh green foliage that adds splashes of playfulness and fun. Perfect for saying ‘I love you’ without the schmaltz.
This year’s bouquets are inspired by women in the arts. The Georgia (lead image), named after Georgia O’Keeffe, pays homage to her distinct, dramatic and highly feminine paintings of flowers. Creamy Ranunculus, dreamy Hellebore and perfect pale pink Spray Rose make up this hand-tied bouquet.
Pictured above, our Zandra bouquet (named after Zandra Rhodes, no relation!) is a vibrant mix of the finest David Austin 'Kate' and 'Darcey' Roses, full of character and fragrance, combined with sprigs of fragrant Rosemary and foliage.
Frida Kahlo, who often wore real flowers woven into her hair, was the muse for our Frida bouquet. A sumptuous fusion of Black Bacarra Roses, Hellebore, Ranunculus and seasonal foliage give an overtly floral and deeply romantic feel to this bouquet.
And don't forget to click below for10% off all bouquet orders (valid until 7pm Sunday 11th February 2018).
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