2018 Pantone Colour of the Year: Ultra Violet

Prepare yourself for a passion for purple in 2018: The Pantone Color Institute has released their Colour of the Year 2018.

Ultra Violet is a “dramatically provocative and thoughtful purple shade”, with futuristic, prophetic properties. In an interview with The New York Times, Pantone’s Creative Director called Ultra Violet “the most complex of all colours… To bring hope and an uplifting message.” 


 Purple is a colour long associated with wealth and extravagance: One of the hardest colours to find naturally, purple fabrics were very rare, and were first given valued status in ancient Phoenicia. Even today, the Queen often wears all shades of purple from the palest lavender to rich dark plum. View our passion for purple on our Pinterest.

The ‘crown jewels’, formally known as St Edward’s Crown (made in 1661 and housed in the Tower of London) has purple velvet as the main fabric, and is embellished with Amethysts, the classic purple precious stone. Sapphires and Tourmalines can also vary in shade into the purple colour spectrum.


The Dulux colour of the year 2018, Heart Wood, whilst not as daring as Ultra Violet, is a light, creamy and earthy lavender tone with shades of leather, clay and heather flowers (Calluna).

For 2018 weddings, our Wedding & Event Planners Ava Sangster and Rebecca Hammond expect to be working with a lot of Lavender, Lilac and purple Sweet Peas. Hayford & Rhodes’ signature flowers Hydrangea and Delphiniums produce stunning purple-themed blooms for summer; whilst Anemonies and Hyacinths add dramatic, intense purple to winter designs. Our Raspberry Sorbet bouquet is a softer embrace of Ultra Violet. 

The Pantone Color Institute forecasts highly influential global colour trends that all creative industries look to for ideas. “We’re inspired by interior design, fashion and fine art,” says Joanna Rhodes, Hayford & Rhodes’ Managing Director. “Every year the Pantone Colour of the Year shifts our thinking to a new direction. For 2017, their colour ‘Greenery’ brought in a huge focus on foliage. We really stripped back the colour in our designs and focused on a wide range of different foliage to bring texture and depth to our displays.”




Author: Joanna Rhodes

Joanna Rhodes is the Managing Director of Hayford & Rhodes

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